Artwork Guidelines

It is important that the files for print are prepared following the correct steps. This will enable smooth work flow that will allow you to get your job on time.

CMYK PDF’s created in Acrobat Distiller are the correct format for all our print jobs.

Listed below are some tips to help you prepare the file correctly - click the link below to download it in PDF.

File must be in CMYK colour mode.

  • No Pantone spot colour, Duotones, RGB or other non-CMYK colour profiles.
  • All colours need to be converted to CMYK, if left in RGB the images may print in black and white or with inaccurate colour.
  • Also with Pantone, some colours are outside the CMYK colour space and will appear different when printed as a process colour. To avoid this problem, convert your document to CMYK and adjust the process colours accordingly.
  • We can supply you with a DPI colour chart on request to assist you in colour matching.

All fonts embedded into the PDF.

  • Text converted to curves/outlines is preferred, this will insure that there will be no change in the font and the design will not be affected.
  • Under the circumstance that we might need to work from the native file, (e.g. InDesign, Illustrator, etc) we will need the font to be included with the file.

The printable area of the entire design shows no bleed or crop marks.

  • What you see when you preview your Acrobat PDF File is what you will get as a finished product.
  • No extra effects such as outlines have been added to the design layout.

Colours may vary in various stages of proofing and printing.

  • Various inks, media, computer software, monitors and other methods of proofing and printing will not always show consistent colours.
  • This can can be controlled to an extent with colour matching to our DPI colour chart.
  • Machine proofs are available at an extra cost.

All special effects such as image transparencies have been flattened.

  • This is to reduce the complexity of the file/s submitted.
  • Objects in the design such as line-art and gradients have been reduced as much as possible.

Images have been scanned for best quality to suit the final print size.

  • Images have been compressed to optimise the file size.
  • For uploading it is best to keep the file size down although it is still important to keep the quality of the image high.
  • Converting the file as a PDF will help reduce size.

Multiple PDF pages to be uploaded as separate files.

  • If you have a PDF with multiple pages, it is best to upload each page as a separate file.
  • In an urgent job this allows us to begin the print job while the rest are still uploading and incase of corruption it is better to have one separate page instead of a file with ten pages that have to be uploaded again.
  • This is very time consuming and can be costly if deadlines have to be met at short notice.

If you have any further questions concerning file preparation or printing please contact us mail@postersonline.com.au